WI4C2TS - The Keller Williams Realty
Belief System

Beliefs are at the root of everything that we do as human beings. It is a position that provides us with a compass by which we gauge our actions and the actions of others. Being affiliated with Keller Williams Realty, We realize that our beliefs are an essential part of who we are and how we conduct business. The Keller Williams® Belief System, also know as the WI4C2TS (pronounced - Why Four Cee Two Tees) is the foundation for providing the ultimate in service to our clients and also provides a guidepost for how we treat each other.

KELLER WILLIAMS REALTY is more than just a real estate company, it is a total philosophy of business and an attitude about life. Keller Williams believes that if the company develops the individual, then the individual develops the company. (Win-Win)


Win-Win. . . or no deal
Integrity. . . do the right thing
Customers. . . always come first
Commitment. . . in all things
Communication. . . seek first to understand
Creativity. . . ideas before results
Teamwork. . . together everyone achieves more
Trust. . . starts with honesty
Success. . . results through people



The WI4C2TS as it applies to Customers in a Real Estate Transaction:
When involved with a Real Estate Transaction as a customer, is you agent 100% focused on making sure that the transaction is a Win-Win for all parties involved, and are they willing to say "no deal" if it is not a win-win? Are they focused on Integrity or is it something that gets pushed to the back burner? Do you as the Customers always come first or do the need of the brokerage come before yours? Is there Commitment in all things being displayed by the agent that you are working? Did they do the properly training before working with you or are you a victim of on the job training at you expense? Is there a commitment to Communication? Does the agent seek first to understand or are they just out to sell you what they want to sell you? Is there a level of Creativity or are you being subjected to the way it has always been done? Is there Teamwork? Between you and the agent? The Agent and all parties involved or do you feel like you are on an island? Is there a spirit of Trust based upon a foundation of honesty? And, is all of this being done to lead to Success, which can only be measured by results through people? You see, that is the WI4C2TS in action for a customer relationship and it is the level of standard of service you can expect from The Earl of Real Estate Team.

The WI4C2TS as it applies to Agents and the relationship that they have with their Broker:
As an agent, when working with your Broker, Do you feel like you are in a Win-Win relationship? Are management decisions being made that are win-win or are they slanted toward the company? Are you constantly encourage and trained about Integrity or are you left on your own regarding doing the right thing? Do Customers always come first, or is the companies advertising and marketing designed to promote the company first and the properties 2nd? Is there a spirit of Commitment in all things? Not just business, but life and charity and balance? Do you have open lines of Communication, seeking first to understand the view point of the agents or do management decisions seem like corporate mandates? Do you have a vehicle to participate in the leadership of the office? Are you encouraged to apply Creativity to the challenges that you face in your own career the issues that face the office? Is there a spirit of Teamwork that shows to together everyone achieves more or are certain agents treated with a level of favoritism? I there an atmosphere of Trust? When was the last time that the Broker opened the accounting books and showed you how the office was doing? Have they every shared a portion of the profits with you? Is you Success dependant upon the company or it the company successful because you are given the tools and training to be successful?

If you have any questions regarding any of this information, please feel free to contact us at 703-858-1118.

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